we’re on a mission to support 100,000 founders
We partner with brands who want meaningful access to ambitious founders and to create a legacy of real impact
UK Award-Winning Studio
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UK Award-Winning Studio ~
THE CREATOR-FOUNDER ACCELERATOR
Our accelerator is an 8-week hybrid programme that transforms founders into creators, giving them the personal brand, content strategy and storytelling skills that open doors.
every founder deserves a fighting chance
Only 2% of VC funding goes to female founders. Less than 1% goes to Black founders. Meanwhile, diverse founding teams drive 30% more revenue.
The problem is lack of visibility
Underrepresented founders don’t need more business advice. They need to be seen. They need to be heard. They need their stories told by people who genuinely care about their success.
a team like no other
MULTI UK AWARD-WINNING FOUNDER OWNER + EX-NATIONAL BRAND ENTERPRISE PROGRAMME CREATOR
National Entrepreneur of the Year and brand strategist, Emma Redfern, founded Studio Self-Made in 2022, winning Best UK Creative Business 2025 and securing funding from brand icons Virgin and Santander.
In 2025, Graeme Tidd joined the business, adding additional founder support and programme design expertise from a career working with Young Enterprise UK, The Peter Jones Foundation, British Council and SHU.
In our mission to support 100,000 founders, we are growing a supported community focused on impact: Lucky Founders.
We bring rich, actionable insights and 1:1 support to help founders increase their visibility and opportunities through the power of personal branding.
the CREATORS OF LUCKY FOUNDERS
what you get when you partner with us
YOUR TALENT PIPELINE
Meet 15-20 high-potential entrepreneurs per cohort.
These could be your future collaborators, partners, consultants or hires.
We implement a rigorous onboarding process to ensure participants are driven and committed.
cOntent and stories
Grounded in personal branding, our Accelerator programme facilitates the production of rich and authentic story-led content
This content will showcase your brand’s impact on the creator, resonating with their audience and for an even wider impact.
authentic advocates
20 founders who’ll remember who backed them. With us, you’re truly building legacy.
Our Accelerator is designed to amplify their messaging, which in turns amplifies yours.
This is PR that money can’t buy.
Heart-led. Client-focused
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"Working with Emma has been an absolute game-changer for both my existing business and my new ventures."
Tara
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"Graeme really made me think about how I position my business. i feel so much more confident now."
Rachel
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"The time I spent with Emma was well structured, really supportive, and ended with much greater clarity than I started with“
Holly
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"Graeme's support, guidance, and belief in my abilities gave me the confidence to take on challenges I never thought possible."
Olivia
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"Emma is just a really wonderful person who clearly cares a lot about others and makes an effort to help people succeed.
Olivia
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"The session with Graeme was better in every way from others I've done."
Chris
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"One of Emma’s standout qualities is her genuine commitment to my growth. Her approachable nature and willingness to share her extensive experience have been invaluable."
Hrithik
