we are the uk’s leading personal branding studio

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We boost student employability, marketer knowledge and C-Suite visibility.

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UK Award-Winning Studio

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UK Award-Winning Studio ~

Pink background with white text reading 'UK StartUp Awards, North East, Yorkshire and the Humber, Creative Start Up, 2025 Winner'.
Santander Business Breakthrough Awards 2025 winner certificate or announcement with Santander logo and text.
Certificate or award graphic for UK Start Up Awards, North East, Yorkshire, and the Humber, indicating a Young Entrepreneur 2025 Winner.
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without personal branding, you will get left behind

Personal branding is reputation by design, allowing you to make an impact in exciting new ways, through targeted storytelling and sharing your unique opinions, ideas, thoughts and experiences.

a far stronger approach than relying on ai

In the absence of expressing knowledge, experience, thoughts and ideas, marketing ourselves, our staff and our business

The problem is lack of visibility

Underrepresented founders don’t need more business advice. They need to be seen. They need to be heard. They need their stories told by people who genuinely care about their success.

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a team like no other

MULTI UK AWARD-WINNING FOUNDER OWNER + EX-NATIONAL BRAND ENTERPRISE PROGRAMME CREATOR

National Entrepreneur of the Year and brand strategist, Emma Redfern, founded Studio Self-Made in 2022, winning Best UK Creative Business 2025 and securing funding from brand icons Virgin and Santander.

In 2025, Graeme Tidd joined the business, adding additional founder support and programme design expertise from a career working with Young Enterprise UK, The Peter Jones Foundation, British Council and SHU.

In our mission to support 100,000 founders, we are growing a supported community focused on impact: Lucky Founders.

We bring rich, actionable insights and 1:1 support to help founders increase their visibility and opportunities through the power of personal branding.

the CREATORS OF LUCKY FOUNDERS

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Book a call
Book a call
A young woman with auburn hair sitting at a desk, wearing a beige blazer, in an office setting with bookshelves and plants in the background. The photo has a Polaroid style with the name "Olivia" at the bottom.
A young man with sunglasses sitting on a concrete ledge at an amusement park, with a metal structure and other visitors in the background. The photo has a Polaroid-style border with the name 'Mohit' written at the bottom.
A man named Chris giving a presentation in front of a slide with contact information and social media icons, wearing glasses and a dark jacket, with the name 'Chris' written at the bottom of the photo.

what you get when you partner with us

YOUR TALENT PIPELINE

Meet 15-20 high-potential entrepreneurs per cohort.

These could be your future collaborators, partners, consultants or hires.

We implement a rigorous onboarding process to ensure participants are driven and committed.

cOntent and stories

Grounded in personal branding, our Accelerator programme facilitates the production of rich and authentic story-led content

This content will showcase your brand’s impact on the creator, resonating with their audience and for an even wider impact.

authentic advocates

20 founders who’ll remember who backed them. With us, you’re truly building legacy.

Our Accelerator is designed to amplify their messaging, which in turns amplifies yours.

This is PR that money can’t buy.

Dr Chris Platts

measurable impact

Impact is at the heart of what we do; if it’s not meaningful, impactful and measurable, we don’t do it.

Our work delivers measurable impact during the programme, not paper hypothetical scenarios.

You can feel and see the impact we make.

The founders we work with see a real change in how they understand and operate their businesses, resulting in increased credibility, authority, and opportunity.

THE IMPACT of personal brand training

Jordan Singh

Noelle Holly

Hamish Hutchinson

Heart-led. Client-focused

  • Woman smiling

    "Working with Emma has been an absolute game-changer for both my existing business and my new ventures."

    Tara

  • Woman smiling

    "Graeme really made me think about how I position my business. i feel so much more confident now."

    Rachel

  • Woman smiling

    "The time I spent with Emma was well structured, really supportive, and ended with much greater clarity than I started with“

    Holly

  • Woman smiling

    "Graeme's support, guidance, and belief in my abilities gave me the confidence to take on challenges I never thought possible."

    Olivia

  • Woman smiling

    "Emma is just a really wonderful person who clearly cares a lot about others and makes an effort to help people succeed.

    Olivia

  • Man smiling

    "The session with Graeme was better in every way from others I've done."

    Chris

  • Man smiling

    "One of Emma’s standout qualities is her genuine commitment to my growth. Her approachable nature and willingness to share her extensive experience have been invaluable."

    Hrithik

INTERESTED?

let’s chat.