Your Business can’t grow without this…
You need the Brand Strategy Blueprint to understand how to strengthen and future-proof the foundation of your entire brand ecosystem.
Does this sound familiar?
You're spending thousands on design or marketing that doesn’t convert.
You're showing up online in ways that doesn’t connect with your audience.
You feel overwhelmed about where to invest time, energy and money.
Most businesses are investing in visibility, but without a strategy to connect the dots. we get you.
Whether you’re rebranding, scaling your reach, or simply tired of inconsistent marketing, our process gives you the clarity and structure you need to move forward with confidence.
With our Brand Strategy Blueprint, you will:
Know exactly what to say and where and how to say it.
Build trust and engagement with the right audience.
Understand how to maximise the potential of the biggest conversion tools in your business.
What is the Brand strategy blueprint?
After working with hundreds of founders, we’ve developed a deep understanding of the challenges you face when marketing your business.
From feeling overwhelmed by the extensive range of marketing tools and methods available to investing in and relying on ad spend that doesn’t grow your business.
We remove the guesswork and hassle and give you a clear, personalised strategy to help you achieve your marketing goals.
Our Brand Strategy Blueprint
Step 1: We ask you to complete our in-depth Visibility Survey to get a complete understanding of your current position, goals and objectives. We also assess your key motivators, drivers and the barriers you face to effective marketing.
Step 2: Using the results from the Visibility Survey, we meet with you to deeply understand all aspects of your past, current and planned marketing work in the context of your business aspirations, and the relationship you have with your brand and customers.
Step 3: Using our unique experience and knowledge, we conduct an extensive research-based process to create a comprehensive yet clear report which streamlines the processes we recommend for your business.
We then discuss the report with you and advise on next steps. Our clear guidance will allow you to undertake some actions yourself, outsource them to others or use our in-house services - or a combination of each.
services to get you seen 👀
BRAND STRATEGY
Brand & Website design
PHOTOGRAPHY
Ghostwriting
conversion tool development
1:1 & team coaching and training
Custom programmeS
Heart-led. Client-focused
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"Working with Emma has been an absolute game-changer for both my existing business and my new ventures."
Tara
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"Graeme has such an amazing eye for photography. I absolutely loved the photo shoot."
Rachel
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"The time I spent with Emma was well structured, really supportive, and ended with much greater clarity than I started with“
Holly
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"Graeme's support, guidance, and belief in my abilities gave me the confidence to take on challenges I never thought possible."
Olivia
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"Emma is just a really wonderful person who clearly cares a lot about others and makes an effort to help people succeed.
Olivia
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"The photo shoot with Graeme was better in every way from others I've done."
Chris
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"One of Emma’s standout qualities is her genuine commitment to my growth. Her approachable nature and willingness to share her extensive experience have been invaluable."
Hrithik
why we’re so good
Emma forged Studio Self-Made from a deep passion to make a real, tangible difference to the founders, owners and individuals who are driven by a mission to lead change.
Hundreds of beneficiaries and several high-profile awards later, we are now positioned as the UK’s leading visibility studio.
Together, we have over 25 years of experience in building inspiration, confidence and skills in others, and developing actionable branding and marketing solutions that get results.
We pride ourselves on developing a deep understanding of our clients, adding rich value through original thinking and best-in-class solutions that accelerate and sustain results.
Emma’s highlight facts
UK StartUP Awards Best Creative Business 2025 (Yorkshire and the North East)
UK StartUP Awards UK Entrepreneur of the Year 2025
Track record of selling over 10,000 products to over 15 countries
Santander Business Breakthrough Award winner 2025, Big Education Challenge winner 2024 (endorsed by Virgin) and Ingenuity Impact Community Champion Award winner 2023
Graeme highlight facts
SFEDI-qualified adviser and track record of supporting hundreds of pre-starts and early start-ups through coaching and design
Worked both nationally and internationally for YE UK, British Council and Peter Jones CBE
Sheffield Hallam University Outstanding Support Award winner 2023
DID YOU KNOW…
Reach increases by 561% when a message is shared by your personal brand vs your company brand.
STAND OUT FROM YOUR COMPETITON
Build authority and credibility with thousands of views and hundreds of comments on your LinkedIn posts, and convert your ideal clients.
What if you could speak to your ideal clients without being in the room?
What if you could inspire others with your thoughts, ideas and perspectives?
What if you were acknowledged as a thought leader in your industry?